Context
Itaú Private Bank International serves high-net-worth clients across multiple countries.
The legacy website no longer reflected the premium positioning of the brand. Its outdated information architecture and visual design made it difficult for prospective clients to understand the bank's value proposition and convert into qualified leads.
before redesign
The challenge
Business
Increase qualified
leads.
User
Help prospects understand
services quickly.
Brand
Reflect a premium
digital experience.
Technical
Support three languages and
future scalability.
My role
Led UX and UI design
Information Architecture
Workshops
Wireframes
High fidelity
Prototypes
Developer handoff
Discovery
The project began with an inception workshop, where cross-functional stakeholders aligned on business objectives, user needs, and success criteria for the redesign.
We complemented these discussions with website analytics, information architecture reviews, and competitive benchmarking to better understand the existing experience.
Together, these activities identified opportunities to simplify navigation, improve content discoverability, and strengthen the bank's premium digital presence.
Research methods
Inception
workshop
Stakeholder
interviews
Website
analytics
Information
architecture
review
Competitive
benchmarking
