I'm Caroline, a Senior Product Designer with
6+ years designing financial products that
build trust and simplify complexity.
From design systems to end-to-end product flows, I partner with cross-functional teams to turn complex business challenges into intuitive experiences that drive measurable outcomes.
ITAÚ PRIVATE BANK
Repositioning a Private Banking experience through digital
Redesigning the website experience to reflect the sophistication of the private banking and drive measurable business results.
MY ROLE
PRODUCT DESIGNER
TIMELINE
DEC 2021 – DEC 2022
300+
300+
Qualified leads/month
(4x above target)
Qualified leads/month
(4x above target)
45%
45%
Bounce rate
(down from 76%)
20%+
20%+
Increase in monthly traffic
(vs. baseline)
46+
46+
User journeys
redesigned
More projects
Recommendations
Recommendations from colleagues and collaborators I've worked with across product and design.
Maria Rachel Oliveira
"Caroline's exceptional talent and methodical approach to UX design make her an invaluable asset to any team. She demonstrated a deep understanding of user behavior, which she leveraged to create intuitive and user-friendly interfaces. Her proactive communication and collaborative approach fostered seamless coordination between different teams and stakeholders."
Jonathan Wollinger
Software QA Engineer
"Working with Caroline on the Itaú Private Bank International project, what impressed me most was her ability to handle multiple priorities under tight deadlines without compromising quality. She consistently sought improvements with the team to make the user experience as seamless as possible. A true asset to any team."
Maria Rachel Oliveira
"Caroline's exceptional talent and methodical approach to UX design make her an invaluable asset to any team. She demonstrated a deep understanding of user behavior, which she leveraged to create intuitive and user-friendly interfaces. Her proactive communication and collaborative approach fostered seamless coordination between different teams and stakeholders."
Jonathan Wollinger
Software QA Engineer
"Working with Caroline on the Itaú Private Bank International project, what impressed me most was her ability to handle multiple priorities under tight deadlines without compromising quality. She consistently sought improvements with the team to make the user experience as seamless as possible. A true asset to any team."
Maria Rachel Oliveira
"Caroline's exceptional talent and methodical approach to UX design make her an invaluable asset to any team. She demonstrated a deep understanding of user behavior, which she leveraged to create intuitive and user-friendly interfaces. Her proactive communication and collaborative approach fostered seamless coordination between different teams and stakeholders."
Jonathan Wollinger
Software QA Engineer
"Working with Caroline on the Itaú Private Bank International project, what impressed me most was her ability to handle multiple priorities under tight deadlines without compromising quality. She consistently sought improvements with the team to make the user experience as seamless as possible. A true asset to any team."
Maria Rachel Oliveira
"Caroline's exceptional talent and methodical approach to UX design make her an invaluable asset to any team. She demonstrated a deep understanding of user behavior, which she leveraged to create intuitive and user-friendly interfaces. Her proactive communication and collaborative approach fostered seamless coordination between different teams and stakeholders."
Jonathan Wollinger
Software QA Engineer
"Working with Caroline on the Itaú Private Bank International project, what impressed me most was her ability to handle multiple priorities under tight deadlines without compromising quality. She consistently sought improvements with the team to make the user experience as seamless as possible. A true asset to any team."
Maria Rachel Oliveira
"Caroline's exceptional talent and methodical approach to UX design make her an invaluable asset to any team. She demonstrated a deep understanding of user behavior, which she leveraged to create intuitive and user-friendly interfaces. Her proactive communication and collaborative approach fostered seamless coordination between different teams and stakeholders."
Jonathan Wollinger
Software QA Engineer
"Working with Caroline on the Itaú Private Bank International project, what impressed me most was her ability to handle multiple priorities under tight deadlines without compromising quality. She consistently sought improvements with the team to make the user experience as seamless as possible. A true asset to any team."
Maria Rachel Oliveira
"Caroline's exceptional talent and methodical approach to UX design make her an invaluable asset to any team. She demonstrated a deep understanding of user behavior, which she leveraged to create intuitive and user-friendly interfaces. Her proactive communication and collaborative approach fostered seamless coordination between different teams and stakeholders."
Jonathan Wollinger
Software QA Engineer
"Working with Caroline on the Itaú Private Bank International project, what impressed me most was her ability to handle multiple priorities under tight deadlines without compromising quality. She consistently sought improvements with the team to make the user experience as seamless as possible. A true asset to any team."
Maria Rachel Oliveira
"Caroline's exceptional talent and methodical approach to UX design make her an invaluable asset to any team. She demonstrated a deep understanding of user behavior, which she leveraged to create intuitive and user-friendly interfaces. Her proactive communication and collaborative approach fostered seamless coordination between different teams and stakeholders."
Jonathan Wollinger
Software QA Engineer
"Working with Caroline on the Itaú Private Bank International project, what impressed me most was her ability to handle multiple priorities under tight deadlines without compromising quality. She consistently sought improvements with the team to make the user experience as seamless as possible. A true asset to any team."
Maria Rachel Oliveira
"Caroline's exceptional talent and methodical approach to UX design make her an invaluable asset to any team. She demonstrated a deep understanding of user behavior, which she leveraged to create intuitive and user-friendly interfaces. Her proactive communication and collaborative approach fostered seamless coordination between different teams and stakeholders."
Jonathan Wollinger
Software QA Engineer
"Working with Caroline on the Itaú Private Bank International project, what impressed me most was her ability to handle multiple priorities under tight deadlines without compromising quality. She consistently sought improvements with the team to make the user experience as seamless as possible. A true asset to any team."
Let's connect.
I'm currently open to Senior Product Designer opportunities in Canada. Feel free to reach out.
Let's connect.
I'm currently open to Senior Product Designer opportunities in Canada. Feel free to reach out.
Let's connect.
I'm currently open to Senior Product Designer opportunities in Canada. Feel free to reach out.
Copyright 2026 by Caroline Andrade Dornelas
Copyright 2026 by Caroline Andrade Dornelas
Copyright 2026 by Caroline Andrade Dornelas